The Most Expensive Word in Business: “Hopefully”
We’ve lost track of how many times a founder has said:
"We’re not profitable yet, but hopefully after this next hire..."
"Hopefully we’ll hit that number next quarter."
"Hopefully our margins expand once we scale."
Hope isn’t a strategy.
And no investor should stake real money on vibes.
When Parascope gets involved, we cut through the “hopefully”s and get to:
What is the actual run rate?
What do unit economics look like with real data?
Is there a plan—or just hope?
We love ambition.
But we love clarity more.
Because in our experience, “hopefully” is what you say before the numbers catch up with you.