The Most Expensive Word in Business: “Hopefully”

We’ve lost track of how many times a founder has said:
"We’re not profitable yet, but hopefully after this next hire..."
"Hopefully we’ll hit that number next quarter."
"Hopefully our margins expand once we scale."

Hope isn’t a strategy.
And no investor should stake real money on vibes.

When Parascope gets involved, we cut through the “hopefully”s and get to:

  • What is the actual run rate?

  • What do unit economics look like with real data?

  • Is there a plan—or just hope?

We love ambition.
But we love clarity more.

Because in our experience, “hopefully” is what you say before the numbers catch up with you.

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When $1.2M Nearly Went Down the Drain